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<channel>
	<title>jessica he</title>
	<link>https://ssaeci.com</link>
	<description>jessica he</description>
	<pubDate>Sun, 24 Jul 2022 19:16:52 +0000</pubDate>
	<generator>https://ssaeci.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://ssaeci.com/Home</link>

		<pubDate>Sun, 24 Jul 2022 19:16:16 +0000</pubDate>

		<dc:creator>jessica he</dc:creator>

		<guid isPermaLink="true">https://ssaeci.com/Home</guid>

		<description>
	DAY BY DAY
	Design &#38;amp; Illustration
</description>
		
	</item>
		
		
	<item>
		<title>Formlabs</title>
				
		<link>https://ssaeci.com/Formlabs</link>

		<pubDate>Sun, 24 Jul 2022 19:16:17 +0000</pubDate>

		<dc:creator>jessica he</dc:creator>

		<guid isPermaLink="true">https://ssaeci.com/Formlabs</guid>

		<description>formlabs
Formlabs is a 3D printing company based in Somerville, MA.

&#60;img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/643a3241b5350e71a5eef9d71fc65914441eacdd7a40031d65b60a6eae5ae2be/220322-Formlabs.png" data-mid="148664247" border="0"  src="https://freight.cargo.site/w/1000/i/643a3241b5350e71a5eef9d71fc65914441eacdd7a40031d65b60a6eae5ae2be/220322-Formlabs.png" /&#62;
email banner

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/284958ad6d0ea1ebf5ef8a2ec42d431f80c213c6ddd00a9a71392ea131209b9c/220517-Formlabs.jpg" data-mid="148664248" border="0"  src="https://freight.cargo.site/w/1000/i/284958ad6d0ea1ebf5ef8a2ec42d431f80c213c6ddd00a9a71392ea131209b9c/220517-Formlabs.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/109048346cbf1767bbf2c43f4e480286af6dd12fb8a7647cdca3b9add51f648b/220512-Formlabs.jpg" data-mid="148664253" border="0"  src="https://freight.cargo.site/w/1000/i/109048346cbf1767bbf2c43f4e480286af6dd12fb8a7647cdca3b9add51f648b/220512-Formlabs.jpg" /&#62;speaker schedule presentation slides

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/949eebd3a30ae36571a90454d949577cbcda94bc2059563f88acec95b58ce17d/220603-Formlabs.png" data-mid="148664249" border="0"  src="https://freight.cargo.site/w/1000/i/949eebd3a30ae36571a90454d949577cbcda94bc2059563f88acec95b58ce17d/220603-Formlabs.png" /&#62;


&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4d8b5c53247f8025f8db137657dd30a3796194a59a4ac3865e55049b8c67f956/20220413-Formlabs_01.png" data-mid="148664250" border="0"  src="https://freight.cargo.site/w/1000/i/4d8b5c53247f8025f8db137657dd30a3796194a59a4ac3865e55049b8c67f956/20220413-Formlabs_01.png" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a5835da287db5eeda59bcd22e3d7b4aa485612161e02cf2c7523e39e864b661b/20220413-Formlabs_03.png" data-mid="148664252" border="0"  src="https://freight.cargo.site/w/1000/i/a5835da287db5eeda59bcd22e3d7b4aa485612161e02cf2c7523e39e864b661b/20220413-Formlabs_03.png" /&#62;
&#60;img width="1000" height="500" width_o="1000" height_o="500" data-src="https://freight.cargo.site/t/original/i/3d5e00899c46991556e47aab0e3305ba249447568e1a38b792004782702ea4e7/20220413-Formlabs_02.png" data-mid="148664251" border="0"  src="https://freight.cargo.site/w/1000/i/3d5e00899c46991556e47aab0e3305ba249447568e1a38b792004782702ea4e7/20220413-Formlabs_02.png" /&#62;

digital ads





&#60;img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/fbda1de6c6f68adee155c71c22492e1190fc6cc43f2303fef1c58afc4abdddc8/JH-FORMLABS_Networking-Event-Ad-2.png" data-mid="173228776" border="0"  src="https://freight.cargo.site/w/1000/i/fbda1de6c6f68adee155c71c22492e1190fc6cc43f2303fef1c58afc4abdddc8/JH-FORMLABS_Networking-Event-Ad-2.png" /&#62;
&#60;img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/d1e32187b37046072df09179ad9d2465293274a50ef05de1c2bbe255d6c9d0b1/JH-FORMLABS_Networking-Event-Ad.png" data-mid="173228777" border="0"  src="https://freight.cargo.site/w/1000/i/d1e32187b37046072df09179ad9d2465293274a50ef05de1c2bbe255d6c9d0b1/JH-FORMLABS_Networking-Event-Ad.png" /&#62;
&#60;img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/a70057b7068018180a5da79e771568af618eb4833e19ba58f0399754ef8e2479/JH-FORMLABS_Recruiting-Flyer.png" data-mid="173229446" border="0"  src="https://freight.cargo.site/w/1000/i/a70057b7068018180a5da79e771568af618eb4833e19ba58f0399754ef8e2479/JH-FORMLABS_Recruiting-Flyer.png" /&#62;
&#60;img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/f8243abf9b090098f955086fdd5f3a0d3f7b51174fcae9f1523629d0e2145dec/JH-FORMLABS_Print-Ad-EU.png" data-mid="173229445" border="0"  src="https://freight.cargo.site/w/1000/i/f8243abf9b090098f955086fdd5f3a0d3f7b51174fcae9f1523629d0e2145dec/JH-FORMLABS_Print-Ad-EU.png" /&#62;&#60;img width="1240" height="874" width_o="1240" height_o="874" data-src="https://freight.cargo.site/t/original/i/35b058bcdbf88bcf5157e9e705137ef932ea40bea902303ac58a309773c2acbb/JH-FORMLABS_Print-Ad-EU-2.png" data-mid="173229444" border="0"  src="https://freight.cargo.site/w/1000/i/35b058bcdbf88bcf5157e9e705137ef932ea40bea902303ac58a309773c2acbb/JH-FORMLABS_Print-Ad-EU-2.png" /&#62;
print ads / flyers</description>
		
	</item>
		
		
	<item>
		<title>posters</title>
				
		<link>https://ssaeci.com/posters</link>

		<pubDate>Sun, 24 Jul 2022 19:16:29 +0000</pubDate>

		<dc:creator>jessica he</dc:creator>

		<guid isPermaLink="true">https://ssaeci.com/posters</guid>

		<description>posters

&#60;img width="1728" height="2592" width_o="1728" height_o="2592" data-src="https://freight.cargo.site/t/original/i/bdbdd9d17562ec6e721d09632d40613f4dd12c9e89b42040d59e92937f27c75c/a911f724-dd3a-4624-b797-152b8373716e.png" data-mid="148664299" border="0" alt="type3 / 24&#38;quot;x36&#38;quot;" data-caption="type3 / 24&#38;quot;x36&#38;quot;" src="https://freight.cargo.site/w/1000/i/bdbdd9d17562ec6e721d09632d40613f4dd12c9e89b42040d59e92937f27c75c/a911f724-dd3a-4624-b797-152b8373716e.png" /&#62;
&#60;img width="2700" height="3600" width_o="2700" height_o="3600" data-src="https://freight.cargo.site/t/original/i/188ae518f68427e4c14f400d83db49b035ccda36b97c5b764b2c0a17e73f1f2e/larkin.png" data-mid="148664300" border="0" alt="personal / 18&#38;quot;x24&#38;quot;" data-caption="personal / 18&#38;quot;x24&#38;quot;" src="https://freight.cargo.site/w/1000/i/188ae518f68427e4c14f400d83db49b035ccda36b97c5b764b2c0a17e73f1f2e/larkin.png" /&#62;
&#60;img width="2700" height="3600" width_o="2700" height_o="3600" data-src="https://freight.cargo.site/t/original/i/443ae18a4dc68cce0b5dbce9d4efbed01b6a86281741d1631f73b293c5ee1665/larkin-2.png" data-mid="148664301" border="0" alt="personal / 18&#38;quot;x24&#38;quot;" data-caption="personal / 18&#38;quot;x24&#38;quot;" src="https://freight.cargo.site/w/1000/i/443ae18a4dc68cce0b5dbce9d4efbed01b6a86281741d1631f73b293c5ee1665/larkin-2.png" /&#62;
&#60;img width="2700" height="3600" width_o="2700" height_o="3600" data-src="https://freight.cargo.site/t/original/i/817e549c9b682029afd19cc6d09324189a8047b5ddd97b41a24fca33eddadd50/moon.png" data-mid="148664303" border="0" alt="personal / 18&#38;quot;x24&#38;quot;" data-caption="personal / 18&#38;quot;x24&#38;quot;" src="https://freight.cargo.site/w/1000/i/817e549c9b682029afd19cc6d09324189a8047b5ddd97b41a24fca33eddadd50/moon.png" /&#62;
&#60;img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/aca026a0b95fc56f04904c1cbb995caf6cf893cd73bc3f56f4c3ec9e056766f5/work.png" data-mid="148664304" border="0" alt="Claiming Design / 24&#38;quot;x36&#38;quot;" data-caption="Claiming Design / 24&#38;quot;x36&#38;quot;" src="https://freight.cargo.site/w/1000/i/aca026a0b95fc56f04904c1cbb995caf6cf893cd73bc3f56f4c3ec9e056766f5/work.png" /&#62;
&#60;img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/c1f2a0171cc8b75375ccbbd92147df95f5a248e2044f22c700b2ca1ab59c4d5e/noise.png" data-mid="148664309" border="0" alt="personal / 11&#38;quot;x8.5&#38;quot;" data-caption="personal / 11&#38;quot;x8.5&#38;quot;" src="https://freight.cargo.site/w/1000/i/c1f2a0171cc8b75375ccbbd92147df95f5a248e2044f22c700b2ca1ab59c4d5e/noise.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>RRRIOT!</title>
				
		<link>https://ssaeci.com/RRRIOT</link>

		<pubDate>Sun, 24 Jul 2022 19:16:19 +0000</pubDate>

		<dc:creator>jessica he</dc:creator>

		<guid isPermaLink="true">https://ssaeci.com/RRRIOT</guid>

		<description>RRRIOT!


RRRIOT! is a monthly music showcase in Baltimore, MD featuring all-female punk rock bands. The objective for this project was to collect data through research and interviews create a set of branded deliverables that could tell a story of an experience that addressed users’ needs and pain points.





research &#38;amp; process
Framing the project as an experience that would help people who weren’t familiar with women’s rights issues or didn’t know how to contribute, I interviewed several users and gathered data that would feed into my final concept.







	USER PERSONA

How might we design a brand experience that helps the passive friend overcome not having the means to participate in discussion/activism so that they can connect and actively contribute towards women’s rights issues?











KEY LEARNINGS
People outside of the demographic(s) directly affected by the issue don’t know how to show support in a meaningful way. They (all interviewees were cisgender men) felt like their attendance at rallies and protests would feel and seem performative.
Overall, users felt that most unique concept would garner least interest/least accessible, least favorite concept would be most popular because most accessible.





Social media has enabled people worldwide to unite and push harder for equal rights (a specific example mentioned in interviews was the #MeToo movement), although there is still a significant amount of work to be done.
	SACRIFICIAL CONCEPTS





#1 Graphic Design MagazineThis magazine would come out quarterly and feature graphic design work of female graphic designers as well as interviews and articles about how their experiences feed into their work.











#2 Punk Rock Concert
Many female punk rock bands stemmed from the riot grrrl movement in the 90s and address political and social issues, addressing rape, sexual assault and harassment, LGBTQ+ rights, etc., and this concert would bring attention to them as well as provide a space where people can support women’s right while enjoying an event.





#3 Monthly Discussion Group
Each month at a designated space (ex. a community center) people of all ages and genders are welcome to come to a discussion group where people can share experiences and learn about others’ experiences in a more casual environment.












There’s already a history of female punk rock bands fighting for equal rights, the riot grrrl movement of the 90s, so I looked to it (as well as 90s experimental graphic design) for reference and considered ways to frame my showcase as a “revival” of or paying homage to the movement.

01. flyer

&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/6e98833b25eb628a3401f6859fbd179de16e91e3d21972b49c5b30b2426a9857/flex-hitesh-flyers-01.png" data-mid="148664255" border="0"  src="https://freight.cargo.site/w/1000/i/6e98833b25eb628a3401f6859fbd179de16e91e3d21972b49c5b30b2426a9857/flex-hitesh-flyers-01.png" /&#62;
&#60;img width="1276" height="1650" width_o="1276" height_o="1650" data-src="https://freight.cargo.site/t/original/i/b7dc2c6d985880a85f15ea4fba249bd3a0a9cc1cafd2a3b49419dcac222e4261/flex-hitesh-flyers-02.png" data-mid="148664256" border="0"  src="https://freight.cargo.site/w/1000/i/b7dc2c6d985880a85f15ea4fba249bd3a0a9cc1cafd2a3b49419dcac222e4261/flex-hitesh-flyers-02.png" /&#62;
02. buttons
&#60;img width="1870" height="790" width_o="1870" height_o="790" data-src="https://freight.cargo.site/t/original/i/51f2deed8bd81f2eb0f79b4427ed91c8bf15c560ed3348092255714fd6d7b931/flex-hitesh-buttons.png" data-mid="148664257" border="0"  src="https://freight.cargo.site/w/1000/i/51f2deed8bd81f2eb0f79b4427ed91c8bf15c560ed3348092255714fd6d7b931/flex-hitesh-buttons.png" /&#62;
03. zine
&#60;img width="1646" height="1048" width_o="1646" height_o="1048" data-src="https://freight.cargo.site/t/original/i/d35e91fcc2337adeba87f185c377d4e32feb024ebcbe2c2404187fb12c593e96/zine-spread_01.png" data-mid="148664254" border="0"  src="https://freight.cargo.site/w/1000/i/d35e91fcc2337adeba87f185c377d4e32feb024ebcbe2c2404187fb12c593e96/zine-spread_01.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Common Threads</title>
				
		<link>https://ssaeci.com/Common-Threads</link>

		<pubDate>Sun, 24 Jul 2022 19:16:21 +0000</pubDate>

		<dc:creator>jessica he</dc:creator>

		<guid isPermaLink="true">https://ssaeci.com/Common-Threads</guid>

		<description>Common Threads

&#60;img width="2020" height="1100" width_o="2020" height_o="1100" data-src="https://freight.cargo.site/t/original/i/6c6978d4c3fe6ff2a76dba4d2e65863b18d518f2939acc7c93877269e65e32a2/Screen-Shot-2020-01-25-at-11.21.06-PM.png" data-mid="148664269" border="0"  src="https://freight.cargo.site/w/1000/i/6c6978d4c3fe6ff2a76dba4d2e65863b18d518f2939acc7c93877269e65e32a2/Screen-Shot-2020-01-25-at-11.21.06-PM.png" /&#62;Flexible identity for an imaginary conference called Common Threads.“Common Threads merges textiles and typography and explores potential for integration between two seemingly dissimilar mediums. Workshops in the conference will explore how to combine different materials and typography or to implement typography into textiles. The ideal attendee for this conference is designers and hobbyists who like to work with their hands and who is looking to break out of barriers and combine materiality and digital communication.”


research &#38;amp; processI started the whole process by researching textiles and embroidery and compiled a pool of Asian, Middle Eastern, and South American textiles and Japanese sashiko embroidery as my primary reference points. What I was looking for was textiles that had an established grid structure and geometric and/or tiled patterns, which I felt connected well with typography.
&#60;img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/c8a75ec3353d857978e86ed4727408295187c03ab5e4326d2c8f3cc61a84fd3b/common-threads_research.png" data-mid="148664258" border="0"  src="https://freight.cargo.site/w/1000/i/c8a75ec3353d857978e86ed4727408295187c03ab5e4326d2c8f3cc61a84fd3b/common-threads_research.png" /&#62;
The patterns used throughout the Common Threads identity were constructed out of Bodoni Ornaments. It’s typographic while retaining an illustrative flair often seen in textiles. I made numerous patterns and whittled it down to seven patterns—three large patterns whose size was equal to four smaller patterns.

&#60;img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/f7e003751d83beca9aa0a861b95136836587d311c6fcb03f9d8b69493acf77f2/common-threads_research2.png" data-mid="148664259" border="0"  src="https://freight.cargo.site/w/1000/i/f7e003751d83beca9aa0a861b95136836587d311c6fcb03f9d8b69493acf77f2/common-threads_research2.png" /&#62;
The style guide for the identity.

&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/e60eee1e402beb5fbe1beaf8010b1b6a4e1c6a58786a7dfe5b47131cbff2a3e7/common-threads_style-guide.png" data-mid="148664262" border="0"  src="https://freight.cargo.site/w/1000/i/e60eee1e402beb5fbe1beaf8010b1b6a4e1c6a58786a7dfe5b47131cbff2a3e7/common-threads_style-guide.png" /&#62;
Early iterations of the name badge and wearable. At first, I had incorporated all the colors into the design, but it caused the composition to have no focus so I simplified it to a singular color from the overall palette for each name badge and wearable.

&#60;img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/f5d70c2ff41864fd9905295a929f3dca803ced312384ab33fa5a0162abe8308c/common-threads_research3.png" data-mid="148664260" border="0"  src="https://freight.cargo.site/w/1000/i/f5d70c2ff41864fd9905295a929f3dca803ced312384ab33fa5a0162abe8308c/common-threads_research3.png" /&#62;

&#60;img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/52fdf587cee6882dd6dc36623f5aee4adc2e107012d8e7c51a77bd1bb86f5e66/common-threads_research.png" data-mid="148664263" border="0"  src="https://freight.cargo.site/w/1000/i/52fdf587cee6882dd6dc36623f5aee4adc2e107012d8e7c51a77bd1bb86f5e66/common-threads_research.png" /&#62;Thumbnails for the poster.

&#60;img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/6cde42219c4164a0410eb7a3b77795c34f2e3045208b8736bb90c817bc512aad/common-threads_research2.png" data-mid="148664265" border="0"  src="https://freight.cargo.site/w/1000/i/6cde42219c4164a0410eb7a3b77795c34f2e3045208b8736bb90c817bc512aad/common-threads_research2.png" /&#62;
Poster drafts.

&#60;img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/7ca227430c3480a6e59154b44f3282efa6e4716e209d62b1812fa22c3ab2a225/common-threads_research3.png" data-mid="148664266" border="0"  src="https://freight.cargo.site/w/1000/i/7ca227430c3480a6e59154b44f3282efa6e4716e209d62b1812fa22c3ab2a225/common-threads_research3.png" /&#62;
01. poster&#60;img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/3d8faffe41bcb7484f16beb252be8dbfcc040070fcfe4c5b175b3428727b33ab/He_Jessica_conference_poster.png" data-mid="148664267" border="0"  src="https://freight.cargo.site/w/1000/i/3d8faffe41bcb7484f16beb252be8dbfcc040070fcfe4c5b175b3428727b33ab/He_Jessica_conference_poster.png" /&#62;
02. name badge&#60;img width="1800" height="750" width_o="1800" height_o="750" data-src="https://freight.cargo.site/t/original/i/b3947738ec799eaff7fed4acec448291c808cdfd0614e0f7d1b7caf09e929d79/common-threads_name-badge.png" data-mid="148664261" border="0"  src="https://freight.cargo.site/w/1000/i/b3947738ec799eaff7fed4acec448291c808cdfd0614e0f7d1b7caf09e929d79/common-threads_name-badge.png" /&#62;
03. wearable
&#60;img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/354140d57fab107d8683f81d7fd28fc1d1f849abb67da8d130c95c9ef9f6c429/He_Jessica_conference-wearable.png" data-mid="148664268" border="0"  src="https://freight.cargo.site/w/1000/i/354140d57fab107d8683f81d7fd28fc1d1f849abb67da8d130c95c9ef9f6c429/He_Jessica_conference-wearable.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>A&#38;F Design Challenge</title>
				
		<link>https://ssaeci.com/A-F-Design-Challenge</link>

		<pubDate>Sun, 24 Jul 2022 19:16:23 +0000</pubDate>

		<dc:creator>jessica he</dc:creator>

		<guid isPermaLink="true">https://ssaeci.com/A-F-Design-Challenge</guid>

		<description>A&#38;amp;F Design Challenge
&#60;img width="1584" height="1076" width_o="1584" height_o="1076" data-src="https://freight.cargo.site/t/original/i/d619bae014840ca9ed615c43e254f92a73c5c47b62392a957eb0322fc02a3e70/abercrombie_preview.png" data-mid="148664280" border="0"  src="https://freight.cargo.site/w/1000/i/d619bae014840ca9ed615c43e254f92a73c5c47b62392a957eb0322fc02a3e70/abercrombie_preview.png" /&#62;

A two-week design challenge done for Abercrombie &#38;amp; Fitch. The task was to select one of Abercrombie &#38;amp; Fitch’s brands and create a t-shirt package that was seasonally-appropriate, encompassed the brand’s handwriting, and resonated with the customer demographic. I chose Abercrombie &#38;amp; Fitch, whose target demographic is millennials ranging from their early-20s to mid-30s.

research &#38;amp; process
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/6062b5f2497cb47e978b754461967f84c22109c7a09cfa1239c873d99659b497/a-f_design-challenge2.png" data-mid="148664271" border="0"  src="https://freight.cargo.site/w/1000/i/6062b5f2497cb47e978b754461967f84c22109c7a09cfa1239c873d99659b497/a-f_design-challenge2.png" /&#62;
In order to better understand the target audience I was working with, I did research on current pop culture, music, social media, and other trends that prevelant among millennials and compiled my findings into a customer profile, building a profile of A&#38;amp;F’s customer.
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/4e5d85b9c482737f522f7c6602893ffc48218d8d353c7b45ea0398cbf84e6229/a-f_design-challenge3.png" data-mid="148664272" border="0"  src="https://freight.cargo.site/w/1000/i/4e5d85b9c482737f522f7c6602893ffc48218d8d353c7b45ea0398cbf84e6229/a-f_design-challenge3.png" /&#62;
Next, I researched current trends in typography, marketing, colors, moods, and anything else in the fashion industry that I felt were relevant to the customer profile I’d built.
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/e453f801bc7a01faffa68181835104f6743f087a1c264d729f248590fe713962/a-f_design-challenge4.png" data-mid="148664273" border="0"  src="https://freight.cargo.site/w/1000/i/e453f801bc7a01faffa68181835104f6743f087a1c264d729f248590fe713962/a-f_design-challenge4.png" /&#62;
Having informed myself on the interests and fashion trends among my target demographic, I compiled a moodboard revolving around a specific theme—vintage styles and traveling. I pulled references from vintage labels and signange, vintage clothes, and modern clothes implementing vintage influences.
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/33cb7d41770d554656a1f7c47bc773b52c2f4a0cd48d4ce5a1dd0769d94c936b/a-f_design-challenge5.png" data-mid="148664274" border="0"  src="https://freight.cargo.site/w/1000/i/33cb7d41770d554656a1f7c47bc773b52c2f4a0cd48d4ce5a1dd0769d94c936b/a-f_design-challenge5.png" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/cf509a54c8e513b58023928883cce3493dd2338711a906ebef111214e97ac419/a-f_design-challenge6.png" data-mid="148664275" border="0"  src="https://freight.cargo.site/w/1000/i/cf509a54c8e513b58023928883cce3493dd2338711a906ebef111214e97ac419/a-f_design-challenge6.png" /&#62;
I brought my designs into Illustrator and created more polished explorations of my hand-drawn thumbnails. After testing all of my selected ideas, I narrowed down the ones I felt like had the most potential and successful elements and refined them further.
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/51b44410c98792dabf1fa8257c189446f0466172077004653ed0d005b87e7398/a-f_design-challenge7.png" data-mid="148664276" border="0"  src="https://freight.cargo.site/w/1000/i/51b44410c98792dabf1fa8257c189446f0466172077004653ed0d005b87e7398/a-f_design-challenge7.png" /&#62;

01. T-Shirt Mockups

&#60;img width="2784" height="1634" width_o="2784" height_o="1634" data-src="https://freight.cargo.site/t/original/i/2e766f9cae1b4000df8ad657e05b07b4875ba4f7bc8e7384d6264016b091fe07/a-f_shirt_mockup_01.png" data-mid="148664277" border="0"  src="https://freight.cargo.site/w/1000/i/2e766f9cae1b4000df8ad657e05b07b4875ba4f7bc8e7384d6264016b091fe07/a-f_shirt_mockup_01.png" /&#62;&#60;img width="2784" height="1634" width_o="2784" height_o="1634" data-src="https://freight.cargo.site/t/original/i/ad042759e18498957b338aaf0673830cdc19ec28d3c577eb14a259e5c068b127/a-f_shirt_mockup_02.png" data-mid="148664278" border="0"  src="https://freight.cargo.site/w/1000/i/ad042759e18498957b338aaf0673830cdc19ec28d3c577eb14a259e5c068b127/a-f_shirt_mockup_02.png" /&#62;
02. Signage
&#60;img width="3823" height="2867" width_o="3823" height_o="2867" data-src="https://freight.cargo.site/t/original/i/06e3621b27a8766d65151b8e45189945cfc1bda2d0b3e243d1baf2a59c042826/a-f_signage_mockup1.png" data-mid="148664279" border="0"  src="https://freight.cargo.site/w/1000/i/06e3621b27a8766d65151b8e45189945cfc1bda2d0b3e243d1baf2a59c042826/a-f_signage_mockup1.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>space colonies</title>
				
		<link>https://ssaeci.com/space-colonies</link>

		<pubDate>Sun, 24 Jul 2022 19:16:38 +0000</pubDate>

		<dc:creator>jessica he</dc:creator>

		<guid isPermaLink="true">https://ssaeci.com/space-colonies</guid>

		<description>space colonies


&#60;img width="2550" height="2010" width_o="2550" height_o="2010" data-src="https://freight.cargo.site/t/original/i/647182a6422fe3dcf250ec8b3a2eba1285797e0c9f65d93c14048b0aad086248/space-colonies.png" data-mid="148664330" border="0" alt="space colonies i" data-caption="space colonies i" src="https://freight.cargo.site/w/1000/i/647182a6422fe3dcf250ec8b3a2eba1285797e0c9f65d93c14048b0aad086248/space-colonies.png" /&#62;
&#60;img width="2580" height="2010" width_o="2580" height_o="2010" data-src="https://freight.cargo.site/t/original/i/e093759477d8b671f42069d87de49dc9b135709bb1cb7bcb07f0f22c34be9a10/space-colonies-ii.png" data-mid="148664329" border="0" alt="space colonies ii" data-caption="space colonies ii" src="https://freight.cargo.site/w/1000/i/e093759477d8b671f42069d87de49dc9b135709bb1cb7bcb07f0f22c34be9a10/space-colonies-ii.png" /&#62;
&#60;img width="2615" height="2000" width_o="2615" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0179321a4788e4bf4926a7f7c0ee5fe2d33e74fcd3983757c3a1e3861ecbd983/man-it-feels-like-space-again.png" data-mid="148664331" border="0" alt="man it feels like space again" data-caption="man it feels like space again" src="https://freight.cargo.site/w/1000/i/0179321a4788e4bf4926a7f7c0ee5fe2d33e74fcd3983757c3a1e3861ecbd983/man-it-feels-like-space-again.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>digital illustration</title>
				
		<link>https://ssaeci.com/digital-illustration</link>

		<pubDate>Sun, 24 Jul 2022 19:16:39 +0000</pubDate>

		<dc:creator>jessica he</dc:creator>

		<guid isPermaLink="true">https://ssaeci.com/digital-illustration</guid>

		<description>digital illustration



&#60;img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/fa8b6be636fcf78f83997d3d3cff7a10e57b8aeee9142dfd2bd5e1613911b43c/jess_01.png" data-mid="148664349" border="0"  src="https://freight.cargo.site/w/1000/i/fa8b6be636fcf78f83997d3d3cff7a10e57b8aeee9142dfd2bd5e1613911b43c/jess_01.png" /&#62;
&#60;img width="550" height="798" width_o="550" height_o="798" data-src="https://freight.cargo.site/t/original/i/8c4609e9ab209fad49362915733366be0125fee22082b83def130d475316b563/163723.png" data-mid="188912910" border="0"  src="https://freight.cargo.site/w/550/i/8c4609e9ab209fad49362915733366be0125fee22082b83def130d475316b563/163723.png" /&#62;
&#60;img width="591" height="837" width_o="591" height_o="837" data-src="https://freight.cargo.site/t/original/i/734a18888e1c14293a3427b1c29c567c27817f3d23d29ed41c6736e2b99f259b/163656.png" data-mid="188912906" border="0"  src="https://freight.cargo.site/w/591/i/734a18888e1c14293a3427b1c29c567c27817f3d23d29ed41c6736e2b99f259b/163656.png" /&#62;
&#60;img width="844" height="782" width_o="844" height_o="782" data-src="https://freight.cargo.site/t/original/i/bc4d165c4fa27add9277aec4967d0b5f523b8234abdb0e605463b596b3bda4ca/163808.png" data-mid="188912914" border="0"  src="https://freight.cargo.site/w/844/i/bc4d165c4fa27add9277aec4967d0b5f523b8234abdb0e605463b596b3bda4ca/163808.png" /&#62;
&#60;img width="593" height="778" width_o="593" height_o="778" data-src="https://freight.cargo.site/t/original/i/6d292da29112a374d9e1dd561ba1ac2501af8445c16ba4966dacd20cf47a68a4/163905.png" data-mid="188912918" border="0"  src="https://freight.cargo.site/w/593/i/6d292da29112a374d9e1dd561ba1ac2501af8445c16ba4966dacd20cf47a68a4/163905.png" /&#62;
&#60;img width="627" height="785" width_o="627" height_o="785" data-src="https://freight.cargo.site/t/original/i/4428f72a480d040ba0fc42a405ea43b7e1746f77b4f2c32b0a477f44da282cac/163601.png" data-mid="188912902" border="0"  src="https://freight.cargo.site/w/627/i/4428f72a480d040ba0fc42a405ea43b7e1746f77b4f2c32b0a477f44da282cac/163601.png" /&#62;
&#60;img width="856" height="650" width_o="856" height_o="650" data-src="https://freight.cargo.site/t/original/i/65ff48feba548df4415840f90cf83fecc00c8f6b353508d19aad7fc234414d7b/164519.png" data-mid="188912939" border="0"  src="https://freight.cargo.site/w/856/i/65ff48feba548df4415840f90cf83fecc00c8f6b353508d19aad7fc234414d7b/164519.png" /&#62;
&#60;img width="622" height="851" width_o="622" height_o="851" data-src="https://freight.cargo.site/t/original/i/2ed44eabbf65b0ca488a41aa618b58a0e426f75b5d7c7e7b27979eacbb6babbc/163250.png" data-mid="188912892" border="0"  src="https://freight.cargo.site/w/622/i/2ed44eabbf65b0ca488a41aa618b58a0e426f75b5d7c7e7b27979eacbb6babbc/163250.png" /&#62;
&#60;img width="533" height="738" width_o="533" height_o="738" data-src="https://freight.cargo.site/t/original/i/c59d09bbfd450a99948f96e32452999de9c400925fa6647dddad3682b6e1b378/163414.png" data-mid="188912895" border="0"  src="https://freight.cargo.site/w/533/i/c59d09bbfd450a99948f96e32452999de9c400925fa6647dddad3682b6e1b378/163414.png" /&#62;
&#60;img width="553" height="848" width_o="553" height_o="848" data-src="https://freight.cargo.site/t/original/i/06ace0a99992d6b6cf890fbf67b5f9d84658e4d9ebc23d5b7e7c54d6fe7af80f/164028.png" data-mid="188912922" border="0"  src="https://freight.cargo.site/w/553/i/06ace0a99992d6b6cf890fbf67b5f9d84658e4d9ebc23d5b7e7c54d6fe7af80f/164028.png" /&#62;
&#60;img width="913" height="756" width_o="913" height_o="756" data-src="https://freight.cargo.site/t/original/i/481aa6eadc0b3de17659e7a360f4446e69f0b390d13ed0944695ad63e9834a59/164106.png" data-mid="188912927" border="0"  src="https://freight.cargo.site/w/913/i/481aa6eadc0b3de17659e7a360f4446e69f0b390d13ed0944695ad63e9834a59/164106.png" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>polaroid</title>
				
		<link>https://ssaeci.com/polaroid</link>

		<pubDate>Sun, 24 Jul 2022 19:16:52 +0000</pubDate>

		<dc:creator>jessica he</dc:creator>

		<guid isPermaLink="true">https://ssaeci.com/polaroid</guid>

		<description>polaroid





2022

&#60;img width="2108" height="2534" width_o="2108" height_o="2534" data-src="https://freight.cargo.site/t/original/i/91c4a06c1d4d773d9d4ddd7cf55c9802af97468d36106371e13837773ec75e8e/IMG_2342.JPG" data-mid="188914031" border="0"  src="https://freight.cargo.site/w/1000/i/91c4a06c1d4d773d9d4ddd7cf55c9802af97468d36106371e13837773ec75e8e/IMG_2342.JPG" /&#62;
&#60;img width="2100" height="2537" width_o="2100" height_o="2537" data-src="https://freight.cargo.site/t/original/i/ec536e56e948d8cbf633fbad2c5ceca93e68efa0c44dd14c67a4f2e2dc8e78d6/IMG_2341.JPG" data-mid="188914030" border="0"  src="https://freight.cargo.site/w/1000/i/ec536e56e948d8cbf633fbad2c5ceca93e68efa0c44dd14c67a4f2e2dc8e78d6/IMG_2341.JPG" /&#62;
&#60;img width="2110" height="2547" width_o="2110" height_o="2547" data-src="https://freight.cargo.site/t/original/i/d1b0d64f1d07d0776ed12235de9ac7d4b72fea7ea77439f339f8fc6eafaf2598/IMG_2340.JPG" data-mid="188914029" border="0"  src="https://freight.cargo.site/w/1000/i/d1b0d64f1d07d0776ed12235de9ac7d4b72fea7ea77439f339f8fc6eafaf2598/IMG_2340.JPG" /&#62;





2019

&#60;img width="1051" height="1270" width_o="1051" height_o="1270" data-src="https://freight.cargo.site/t/original/i/a85a8fe7b89f6f1fe62bdc9ea493bf6a56e4cd18156b65f05a882883a9d91a14/2019-04-06_05-copy.jpg" data-mid="148664416" border="0"  src="https://freight.cargo.site/w/1000/i/a85a8fe7b89f6f1fe62bdc9ea493bf6a56e4cd18156b65f05a882883a9d91a14/2019-04-06_05-copy.jpg" /&#62;
&#60;img width="1050" height="1262" width_o="1050" height_o="1262" data-src="https://freight.cargo.site/t/original/i/57ab2d321f4d93f75a2a6b4358eb70820063acfd3edbe03ec8c48d9bb73b79f7/2019-04-06_06-copy.jpg" data-mid="148664417" border="0"  src="https://freight.cargo.site/w/1000/i/57ab2d321f4d93f75a2a6b4358eb70820063acfd3edbe03ec8c48d9bb73b79f7/2019-04-06_06-copy.jpg" /&#62;
&#60;img width="1045" height="1261" width_o="1045" height_o="1261" data-src="https://freight.cargo.site/t/original/i/120f3e93d93b81be6f5ec162a273f9e29218f8bf119f5843e081bf9064223bb3/2019-05-03-03-copy.jpg" data-mid="148664419" border="0"  src="https://freight.cargo.site/w/1000/i/120f3e93d93b81be6f5ec162a273f9e29218f8bf119f5843e081bf9064223bb3/2019-05-03-03-copy.jpg" /&#62;
&#60;img width="1050" height="1263" width_o="1050" height_o="1263" data-src="https://freight.cargo.site/t/original/i/12047e20c13b4ecb89f6c9aa97c7d37006d480fd0d5a65ac43170895fc9c8bb3/2019-05-03-04.JPG" data-mid="148664425" border="0"  src="https://freight.cargo.site/w/1000/i/12047e20c13b4ecb89f6c9aa97c7d37006d480fd0d5a65ac43170895fc9c8bb3/2019-05-03-04.JPG" /&#62;
&#60;img width="1046" height="1260" width_o="1046" height_o="1260" data-src="https://freight.cargo.site/t/original/i/60479dc7b90089ccebc74f27b2688435a50c25fcb3ecbf5ab2d38de3ffd68f0c/2019-05-03-05-copy.jpg" data-mid="148664420" border="0"  src="https://freight.cargo.site/w/1000/i/60479dc7b90089ccebc74f27b2688435a50c25fcb3ecbf5ab2d38de3ffd68f0c/2019-05-03-05-copy.jpg" /&#62;



2018

&#60;img width="1398" height="1668" width_o="1398" height_o="1668" data-src="https://freight.cargo.site/t/original/i/93f8134dc4c2bd6502ae0ad2081bac898df450445de3cd840a396a59c9e8eb51/2018-01-23-01-copy.jpg" data-mid="148664403" border="0"  src="https://freight.cargo.site/w/1000/i/93f8134dc4c2bd6502ae0ad2081bac898df450445de3cd840a396a59c9e8eb51/2018-01-23-01-copy.jpg" /&#62;
&#60;img width="1398" height="1670" width_o="1398" height_o="1670" data-src="https://freight.cargo.site/t/original/i/911efd8bca20312c29cbc5f2b209ffd492cf8002b7183a6872c0b59f3b1c55d9/2018-01-25-01-copy.jpg" data-mid="148664404" border="0"  src="https://freight.cargo.site/w/1000/i/911efd8bca20312c29cbc5f2b209ffd492cf8002b7183a6872c0b59f3b1c55d9/2018-01-25-01-copy.jpg" /&#62;
&#60;img width="1385" height="1675" width_o="1385" height_o="1675" data-src="https://freight.cargo.site/t/original/i/775d334a4698bcce012b8fd435933d8ee1dfd685531f12149b1315728483d48b/2018-01-27-04-copy.jpg" data-mid="148664405" border="0"  src="https://freight.cargo.site/w/1000/i/775d334a4698bcce012b8fd435933d8ee1dfd685531f12149b1315728483d48b/2018-01-27-04-copy.jpg" /&#62;
&#60;img width="1390" height="1670" width_o="1390" height_o="1670" data-src="https://freight.cargo.site/t/original/i/c5bde4a654c46dcf78919ca9a15136bb1e37b8b811f3b05003b3633441ea3a0a/2018-03-09-02-copy.jpg" data-mid="148664406" border="0"  src="https://freight.cargo.site/w/1000/i/c5bde4a654c46dcf78919ca9a15136bb1e37b8b811f3b05003b3633441ea3a0a/2018-03-09-02-copy.jpg" /&#62;
&#60;img width="1041" height="1263" width_o="1041" height_o="1263" data-src="https://freight.cargo.site/t/original/i/a44031acba09dc551b5d7394ccc35d696693e8795b070f2823e5c653289ce6e4/2018-07-05-01-copy.jpg" data-mid="148664407" border="0"  src="https://freight.cargo.site/w/1000/i/a44031acba09dc551b5d7394ccc35d696693e8795b070f2823e5c653289ce6e4/2018-07-05-01-copy.jpg" /&#62;
&#60;img width="1041" height="1263" width_o="1041" height_o="1263" data-src="https://freight.cargo.site/t/original/i/b019544890cb8c6990eba87c0e188da5960c90f990af6972989c67184fc2bad0/2018-08-17-01-copy.jpg" data-mid="148664412" border="0"  src="https://freight.cargo.site/w/1000/i/b019544890cb8c6990eba87c0e188da5960c90f990af6972989c67184fc2bad0/2018-08-17-01-copy.jpg" /&#62;
&#60;img width="1042" height="1263" width_o="1042" height_o="1263" data-src="https://freight.cargo.site/t/original/i/e8d6e7727f7bf9ab2043990029172d7eb75e0fbbccbafe796f76d2780c3d1bf2/2018-08-18-02-copy.jpg" data-mid="148664414" border="0"  src="https://freight.cargo.site/w/1000/i/e8d6e7727f7bf9ab2043990029172d7eb75e0fbbccbafe796f76d2780c3d1bf2/2018-08-18-02-copy.jpg" /&#62;
&#60;img width="1047" height="1262" width_o="1047" height_o="1262" data-src="https://freight.cargo.site/t/original/i/2aa7e28878181eb87415fc402e4d08d8945f3b2328256f7890d4e309d6a3abe8/2018-08-18-01-copy.jpg" data-mid="148664413" border="0"  src="https://freight.cargo.site/w/1000/i/2aa7e28878181eb87415fc402e4d08d8945f3b2328256f7890d4e309d6a3abe8/2018-08-18-01-copy.jpg" /&#62;
&#60;img width="2051" height="2521" width_o="2051" height_o="2521" data-src="https://freight.cargo.site/t/original/i/a35ade8887eb96cec2aa704b56c745fb823ccbcc8b3c67bae4023c221011d6ee/2018-07-12_03-copy.jpg" data-mid="148664426" border="0"  src="https://freight.cargo.site/w/1000/i/a35ade8887eb96cec2aa704b56c745fb823ccbcc8b3c67bae4023c221011d6ee/2018-07-12_03-copy.jpg" /&#62;
&#60;img width="2059" height="2524" width_o="2059" height_o="2524" data-src="https://freight.cargo.site/t/original/i/eec9c9392fe9f1a11c461f332843e9e8d45117e087e8bae21799766f4e22afd7/2018-07-12-01-copy.jpg" data-mid="148664408" border="0"  src="https://freight.cargo.site/w/1000/i/eec9c9392fe9f1a11c461f332843e9e8d45117e087e8bae21799766f4e22afd7/2018-07-12-01-copy.jpg" /&#62;
&#60;img width="2069" height="2531" width_o="2069" height_o="2531" data-src="https://freight.cargo.site/t/original/i/4033f96c928611d51eb958460f2d2081def60159f4d7effbcd977fedda3d99ae/2018-07-12-02-copy.jpg" data-mid="148664409" border="0"  src="https://freight.cargo.site/w/1000/i/4033f96c928611d51eb958460f2d2081def60159f4d7effbcd977fedda3d99ae/2018-07-12-02-copy.jpg" /&#62;
&#60;img width="2061" height="2519" width_o="2061" height_o="2519" data-src="https://freight.cargo.site/t/original/i/b4784a20ad8eae98d7d345dbe8dab261127c0e443c4057db9b3752f9b392cdb0/2018-07-12-05-copy.jpg" data-mid="148664410" border="0"  src="https://freight.cargo.site/w/1000/i/b4784a20ad8eae98d7d345dbe8dab261127c0e443c4057db9b3752f9b392cdb0/2018-07-12-05-copy.jpg" /&#62;
&#60;img width="1040" height="1260" width_o="1040" height_o="1260" data-src="https://freight.cargo.site/t/original/i/2f46109eb9a63525e238b41368a17218b47b27e90c1864757043ee6e34c2d574/2018-08-09-01-copy.jpg" data-mid="148664411" border="0"  src="https://freight.cargo.site/w/1000/i/2f46109eb9a63525e238b41368a17218b47b27e90c1864757043ee6e34c2d574/2018-08-09-01-copy.jpg" /&#62;







2017

&#60;img width="948" height="1136" width_o="948" height_o="1136" data-src="https://freight.cargo.site/t/original/i/9f5d8efa3f9ff00f52780c2bd066c97c11b30acc6bfd19ee4897c97635f45a7a/IMG_0230.JPG" data-mid="148664421" border="0"  src="https://freight.cargo.site/w/948/i/9f5d8efa3f9ff00f52780c2bd066c97c11b30acc6bfd19ee4897c97635f45a7a/IMG_0230.JPG" /&#62;
&#60;img width="1035" height="1250" width_o="1035" height_o="1250" data-src="https://freight.cargo.site/t/original/i/3d9f69d782189ba44bf5369734df739298b492426af9b008e1d542273cd9ba9c/2017-09-23-1-copy.jpg" data-mid="148664399" border="0"  src="https://freight.cargo.site/w/1000/i/3d9f69d782189ba44bf5369734df739298b492426af9b008e1d542273cd9ba9c/2017-09-23-1-copy.jpg" /&#62;

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